How to deliver a social media strategy workshop that builds capacity and finds opportunities

Social Signal is opening up the treasure chest and revealing how they make the secret sauce:

Each Concept Jam has three key deliverables:

1. A day-long workshop that engages 10-40 people (employees and stakeholders in a client organization) in a learning and brainstorming process that helps participants develop a stronger understanding of social media tools and strategies.

2. A workshop report summarizing the long list of ideas generated by the workshop (typically 50-100 ideas).

3. An options document presenting 3-6 options for social media projects. These options typically synthesize the ideas prioritized workshop participants, distilling and enhancing each option into a summary concept that our team thinks has strong potential.

via How to deliver a social media strategy workshop that builds capacity and finds opportunities | Social Signal.

 


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