I had no idea that chocolate was only for men. But then again, I’ve never been to Russia:
In case that’s not quite clear enough, there’s a warning on the back:
My niece just came back from Russia – visiting with her dance troupe. Amazingly, she attended a session in Catherine the Great’s private theatre. She also saw these wacky chocolate bars from Nestle.
Why are they only for men? I’d love to know the story – I can only guess.
Maybe manly Russian men don’t eat chocolate, and this is Nestle’s version of a Marlboro cowboy. Maybe the chocolate contains testosterone and other male hormones that would have deleterious effects on women.
If you know the marketing story behind this, let me know! (Please.)[ update ]
The idea of this product creation, intended only for men, is based on deep understanding of a modern man psychology. “The role of woman in a society is more and more increasing. A distinction between a woman and a man is gradually drawn. So much the men would like to have things, which will belong only to them. Considering this need, “Nestle” company developed a key idea of “untouchable man’s property”, which was laid in the basis of Nestle® Classic for Men strategic concept”,- Aleksandra Tarasinkevich, senior manager of trademarks of confectionery products department of “Nestle” company, says.
Interesting …[tags] nestle, chocolate, men, russia, marketing, john koetsier [/tags]