Online Commerce Eating Offline Retail As E-Commerce Jumps 49%: ‘Black Friday In April’


Digital commerce jumped 49% in April and e-commerce companies experienced Black-Friday-like sales boosts as Coronavirus drove traditionally offline economic activity online, says Adobe.

Briefly, here are the highlights:

  • e-commerce up 49%
  • online grocery sales up 110%
  • electronics sales up 58%
  • apparel sales up 34%

Get the full story in my post at Forbes …