Of course Google wants to own the business of content

Scott Karp has a riff on Google and the business of content.

Should we be surprised that Google wants to own the monetization of content? Not at all. That’s what this has been about from the beginning – at least from the beginning of AdSense.

What’s clear is that content creators are no longer in control of the content business.

Actually, real content creators – authors, writers, directors, actors – have very seldom been in control of the “content business.” Publishers have been … and publishers are just businesses whose product is content and whose assembly line is made of up creative people with word processors.

(In other words, I define content creators differently than Karp. Just because you own a content business or content industry doesn’t make you a content producer.)

New boss, same as the old boss.

[tags] content, business, google, AdSense, AdWords, publishing, john koetsier [/tags]

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