Over the past few weeks, maybe 15 to 20 companies that I barely remember have reached out via email with one of the cheery versions of the same message:
“Don’t let it end like this!”
“We still love you; do you love us?”
“Click here to stay in touch!”
What’s happening is GDPR: the European Union’s new General Data Protection Regulation. And what it’s causing is a flood of emails from companies that currently have your contact information and may have been sending you newsletters in the past. GDPR requires active, clear consent for the use and even the storage of personal information such as email addresses.