The solution is simple.
But first you have to define the problem. As I understand it, the problem that Digg solves is finding the best stuff online by letting lots of people basically vote with their mouses.
The wisdom of mobs is in the individuals
Mobs are only wise when each individual umm, mobster, is ignorant of each other mobster’s choices. Then, based on aggregation of thousands of truly individual, rational, selfish choices, you can generate really good insight on … well, anything.
It’s when peer pressure and me-to-ism, fashion and fad kick in that choices of mobs become simply that: mass hysteria.
That’s the foolishness of mobs, and that’s what you’re seeing (sometimes) on Digg today.
People who submit a lot of stuff and are good friends with other people who submit a lot of stuff get all their stuff on the home page and others don’t.
The associated problem:
Ticking off these people is a bad thing because they are your most passionate, invested, and productive users. In fact, “users” is a bad word for them because actually they are producers who have helped to generate the traffic and fame and notoriety and investment dollars and potential massive cashing-out sale that Digg is getting.
Caveat: this is only a good solution if the assumption is that the goal, mission, mantra and sole defining purpose of Digg is to find the absolute best, most interesting stuff.
If that’s true … disable the features that let people know what their friends dugg – for a set period of time.
That’s all. Done. Fixed.[tags] digg, wisdom, mobs, intelligence, social, bookmarking, john koetsier [/tags]
Want weekly updates? Of course you do …