Home fitness: Use of the peloton app dropped 42% in 4 months

peloton app usage decline

Use of the Peloton app has declined in each of the seven months, and rapidly in the last four months, according to data from app intelligence service Apptopia. That’s a much bigger and faster decline than competitors like iFit.

From my story at Forbes …

The iconic fitness and wellness company is struggling with slower sales due to the easing of the Covid-19 pandemic, an investigation by the U.S. government into problems with Peleton’s Tread+ treadmill, which the company recalled after being implicated in multiple injuries and at least one death of children, and a massive drop in stock price.

Now it’s clear that even existing owners are not using their Pelotons as much.

Get the full story in my post here …

 


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