Use of the Peloton app has declined in each of the seven months, and rapidly in the last four months, according to data from app intelligence service Apptopia. That’s a much bigger and faster decline than competitors like iFit.
From my story at Forbes …
The iconic fitness and wellness company is struggling with slower sales due to the easing of the Covid-19 pandemic, an investigation by the U.S. government into problems with Peleton’s Tread+ treadmill, which the company recalled after being implicated in multiple injuries and at least one death of children, and a massive drop in stock price.
Now it’s clear that even existing owners are not using their Pelotons as much.