“The best way to be boring is to leave nothing out.”

— Voltaire

(Inspired by this story on why less is more in advertising).

It follows, then, that to be interesting, you have to leave some parts out. And, probably, the best way to be the most interesting is to know exactly which parts to leave out at which times.

Food for thought!

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[tags] marketing, quotes, voltaire, boring, business 2.0 [/tags]