2021 has been a great year for large smartphone brands. Almost without exception, they grew massively in the first quarter of the year.
From my recent post at Forbes …
Samsung had a great first quarter of 2021, with sales up 28% to 22% of the global smartphone market and hitting 76.5 million units shipped.
But Apple grew 41%, Vivo grew 48%, and Oppo grew 60%.
Even more impressive: Xiaomi grew an astonishing 62%.
“In addition to great product value, Xiaomi is now also making strides to recruit local talent, become more channel-friendly and lead in high-end innovation,” Canalys research manager Ben Stanton said in a statement. “But the race is not over. Oppo and Vivo are hot on its heels, and are positioning in the mid-range in many regions to box Xiaomi in at the low end … Xiaomi is leading the pack, but the race has only just started.”