Mobile app attribution in China: Key challenges, requirements, and steps

China is a different world. Business is different. Mobile is different. Growth is different, and mobile app attribution as well as mobile marketing optimization is different.

I’m working on a series for my client Singular on mobile in China, because there are so many successful Western companies that look to China and see a billion internet users. They see 40% of app revenues globally in one giant nation. In short, they see massive growth opportunities.

Singular didn’t dare use this image, by the way, for the today’s blog post 🙂

china mobile app attribution global envy

But it’s not easy entering the China market. From my post:

You’re a hotshot mobile app publisher. You have tens or even hundreds of millions of users in the U.S., Europe, and South America. You’re growing fast and looking to expand even faster. And you can’t help but turn your wandering eye to that massive and growing country in Asia with 1.4 billion people, 989 million internet users, and literally 40% of the world’s mobile app spend.

Close your mouth. Stop drooling. It’s not going to be easy.

But it is doable, with a bit of knowledge. And some time. And, yes, some investment.

Get the full story in my post on Singular’s blog …

 


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