Well, add one more piece of data to the debate about whether Amazon hikes the prices of items that you put in your shopping cart but don’t buy.
(I’d link to the original story, but the LA Times is an SEO idiot.)
Every single one of the 5 books in my shopping cart is up … usually just under $1.00. Interesting … that could do nice things to gross margin, I guess.
Quite the coincidence, isn’t it, that all of the 5 are up? I mean, if it was just random cost fluctuations, wouldn’t it be a lot more likely that at least one of the 5 would have gone down in price? I suspect that Amazon keeps track of how many units of a particular title are in clients’ shopping carts and nudges the price north when it crosses a certain threshold.
Perhaps the moral of the story is: put nothing in your shopping cart until you’re ready to buy.[tags] amazon, pricing, differential pricing, shopping cart, LA times, john koetsier [/tags]
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