Sometimes context is not enough. Sometimes smart machines are really dumb.
Take a look at the Google AdSense ads on this post. It’s a post about a book by an online acquaintance about project management. And it happens to have the word forest in the title.
Now, Google’s got some of the smartest machines in the world, performing millions of calculations each and every second, figuring out what billions of pages across the web contain, and matching ads to that content.
Clearly, however, some subtleties are beyond Google.
Two cheers for serendipity, however. Now I’ve got to find out why trees are better than stocks (see the screenshot at right, third ad).
Without, of course, clicking on my own ads.[tags] google, adsense, funny, context, john koetsier [/tags]
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