Consumer use of mobile finance, banking and insurance apps jumped 71% in 2019. In 2020, however, they’ve gone from a vitamin to a vaccine.
In other words: from nice-to-have to essential.
Mostly thanks to Coronavirus and the shut-down that countries have enacted as a result of it. Japan and South Korea saw jumps in usage of 85% from December of last year to March of this year. In the U.S., it’s been 35%, according to a report from Liftoff and App Annie.
But that’s just the beginning.