Who treats their customers like this?

Who makes their clients heroes? Who makes their clients feel like purchasing a product is a significant life choice? Who makes their clients an instant member of a cool, exclusive, and yet world-wide club … the club where all the smart people, the happy people, the successful people go?

Apple, of course:

(Whether you believe it, of course, is entirely different from whether or not it’s true.)

How can you make your clients feel the same way?


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1 CommentLeave a comment

  • It’s how company’s turn customers into clients. I think Lexus does a great job as well. People swear by the car, but they really love how they’re celebrated when they buy one. Four years or so later, they’re ready to experience it all over again.