I just posted a piece over at The Linguist team’s blog that I rather like. It’s the introduction of our blog to the team, and part of the communication is: what the heck is a blog?
Especially this chunk:
A blog – short for web log – is a simple, easily updated website. Itâ€™s not corporate; itâ€™s personal. Itâ€™s not formal; itâ€™s blue jeans and an old T-shirt. Itâ€™s not PR; itâ€™s people. Itâ€™s not the company line; itâ€™s your line. Itâ€™s not insular; itâ€™s connected to the whole world of information out there.