What are CPM, CPC, CPL, CPA, CPS, and CPI media buying models?

Digital marketing has its own language. Or, rather, it’s very own galaxy of acronyms. To a new digital marketer, they can be bewildering. Even experienced mobile marketers often have to turn to Google and re-check a seldom-used acronym.

And then, of course, you shake your head and wonder how you forgot it.

In the interests of being helpful for both experts and newbies, here’s a few terms you’ll encounter.

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