Digital marketing has its own language. Or, rather, it’s very own galaxy of acronyms. To a new digital marketer, they can be bewildering. Even experienced mobile marketers often have to turn to Google and re-check a seldom-used acronym.
And then, of course, you shake your head and wonder how you forgot it.
In the interests of being helpful for both experts and newbies, here’s a few terms you’ll encounter.