Keynote chat: How Apple is disrupting mobile as we know it

mobile growth summit John koetsier

Updated with the video of my session


It’s all we’re talking about in the mobile industry right now. And I’ll be doing a “keynote chat” with Shamanth Rao of Rocketship HQ how Apple is using the IDFA to disrupt mobile in 2021.

What we’ll focus on:

  • Why Apple made the change
  • What’s dangerous about IDFAs
  • What motives might be behind Apple’s decision besides privacy
  • Apple’s IDFA policy and how it potentially conflicts with GDPR, CCPA (California’s privacy law), and other privacy statutes
  • Why Apple delayed full implementation until 2021
  • How Facebook influence those decisions
  • Where Google might go with GAID
  • And … what the long-term impact to mobile and advertising is likely to be

Update: here’s the video of the session

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