iOS 14 may have started you thinking about web-to-app user acquisition flows, but some of the top user acquisition experts on the planet have been there for years now. In many cases, they may have properties on both web and app, but they also see huge opportunities for mobile-only or mobile-first brands.
Web-to-app user acquisition is pretty new for many mobile marketers, who have focused on app-to-app conversions. But web-to-app is actually massive, with some marketers getting a third or more of their mobile users via initial engagements on the web. And there’s a lot of creativity you can put into web-based mobile user acquisition: it’s not just about an iOS 14 IDFA end-run.
Far from it.