Mobile Games Report: Getting Users Is Historically Cheap. Getting Them To Pay Is Historically Hard

There’s good news and bad news in the mobile games business.

The good news is that acquiring new users for your mobile game is extremely cheap right now, down to a “historical low of $1.47” per user, averaged globally over iOS and Android. The bad news is that getting your new users to actually buy anything in your game is really hard: game publishers’ cost to activate those new users with an in-app purchase is up 24% to $43.88, the highest it’s been since 2018.

The data is from a new mobile gaming apps report from Liftoff based on over 300 million installs, and 6.5 million in-app purchases.

Get the full story in my post at Forbes …