Web advertising growing 10-30% annually

Good news for all web content providers … web advertising is growing, fast. Very fast:

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP today announced that Internet advertising revenues reached an estimated new record of $4.2 billion for the third quarter of 2006. The 2006 third quarter revenues represent a 33 percent increase over $3.1 billion in Q3 2005 and a 2 percent increase over the Q2 2006 total of nearly $4.1 billion.

Here’s the pretty graph, with the black hole of the web 1.0 bubble bursting in the middle:

So the demand-side is growing. It’s still small in comparison to all ad spending, which is good: lots of room to grow. One unanswered question: how fast is the supply side growing? Answer that, and you’ll have an answer to where online ad pricing is moving.

(Hint: the blogosphere is doubling every 236 days.)

[tags] online, advertising, ads, revenue, john koetsier [/tags]

 


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