Virtual shopping malls: meet Second Life

Are virtual shopping malls returning? Maybe yes. Maybe no.

But not unless they’re social.

A truly social virtual shopping mall would be like Second Life. Here’s what I would love to see:

A virtual shopping mall:

… that provided an instant avatar
… … that you could browse and shop
… … … while interacting with other people
… … … … to check out cool stuff and get their opinions

But it can’t take 5 minutes (or even 3) to get signed in and suited up and oriented. It has to be seamless, instant, easy.

Which is, of course, not easy to do.

[tags] shopping, social, mall, virtual, second life, john koetsier [/tags]

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