So … I jumped on a fun podcast with the amazing Peggy Anne Salz to chat about what’s new and what’s hot in martech.
Here’s how she described our session:
AI, Big Data, personalization and bots are just a few of the transformative technologies sure to have a massive impact on marketing in 2018. Our host Peggy Anne Salz from MobileGroove catches up with John Koetsier–Mobile Economist at TUNE best known for his work forecasting and analyzing trends affecting the mobile ecosystem–to discuss the surprise findings of his latest survey of 350 marketers, CEOs and influencers, and separate hot trends from the hype. John zeroes in on how the shift to data-driven marketing will impact – well – everything, and what you can do to up your game in 2018.