Thought leadership

As I evolve professionally, this blog is evolving as well. And one of the things I’ll be talking more about is marketing in the social media we now live and communicate in.

I believe marketing isn’t going to be something you do as much as you are, and allow, and foster, and enhance. One thing that’s going to be critical is to establish yourself or your company as a thought leader.


Check out B2B Lead Generation Blog. I found this image very, very helpful:

Kinda says it all, huh? Now it’s just about having something to say, and saying it well.

[tags] marketing, thought leadership, social media, john koetsier [/tags]