If data is the new oil, prices just went up

As part of my consulting for TUNE, I helped out CMS Wire on a story about GDPR and artificial intelligence.

The full quote:

If data is the new oil, prices just went up, John Koetsier, a mobile economist at TUNE, a mobile marketing measurement company in Seattle, said. GDPR makes collecting data harder and more expensive, and that will have an impact on artificial intelligence. The most pain, however, will be felt by small organizations who are trying to build AI systems but who do not have huge streams of incoming first-party data. The big tech companies tend to have access to never-ending data from their own customers, making it much easier to get consent.

Always happy to help out a reporter or blogger!