Strategies: building paid, earned, and owned synergies into marketing mix modeling

Synergizing paid, earned, and owned media boosts ROI up to 1000%. And if paid media is the quarterback, organic is the offensive line. Together, like fine spices and horrifically mixed metaphors, they can form a tasty, successful whole.

But how do you build paid, earned, and owned media synergies into your marketing mix?

Where do you start?

Get the full story in my post at TUNE’s blog …