Speaking at Mobile Growth Summit: Engagement, retention, subscriptions

I had the pleasure of speaking at Mobile Growth Association’s summit this week on engagement, retention, and subscriptions.

Peggy Anne Salz and I shared top tips from our Retention Masterclass video podcast, where we interview the world’s top experts on mobile user engagement and retention.

What we talked about:

  • Mindsets and models
  • How acquisition and retention need to work together
  • Designing experiences for retention
  • Using incentives that don’t de-incentivize
  • Adding friction to customer journeys (yes, you read that right!)
  • The importance and use of surprise
  • Creating “appointment viewing” experiences
  • The “dark arts” of engagement and retention
  • Optimizing from the end, backwards

The session is available here.