I had the pleasure of speaking at Mobile Growth Association’s summit this week on engagement, retention, and subscriptions.
Peggy Anne Salz and I shared top tips from our Retention Masterclass video podcast, where we interview the world’s top experts on mobile user engagement and retention.
What we talked about:
- Mindsets and models
- How acquisition and retention need to work together
- Designing experiences for retention
- Using incentives that don’t de-incentivize
- Adding friction to customer journeys (yes, you read that right!)
- The importance and use of surprise
- Creating “appointment viewing” experiences
- The “dark arts” of engagement and retention
- Optimizing from the end, backwards
The session is available here.
