A podcast with Peggy Anne Salz on customer retention. Subscribe on all major platforms …
The new mobile economy runs on subscriptions. How do you optimize them?
Subscriptions are the new revenue. The new economy runs on subscriptions. News, games, videos … transportation … homes … meals … almost everything is...Read More
Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World
Apps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this...Read More
Why NPS is a narcissistic, culturally biased metric. Plus: how to achieve 95% accuracy in predicting churn
Forecasting leaky buckets is super-helpful whether you’re adding new users to your mobile app or new customers to your SaaS startup. In this...Read More
Mobile user retention: when you hate hate hate paying for the same user again and again and again
Do you hate paying for the same mobile user again, and again, and again? So do most retention-focused mobile developers and marketers. And so...Read More
Building subscription businesses: Chatting with Google’s former product manager for self-driving cars...
How do you build a viable subscription business? Well, knowing your customers’ needs better than they do themselves is a good start. In this...Read More