Do you hate paying for the same mobile user again, and again, and again? So do most retention-focused mobile developers and marketers. And so...Read More
Building subscription businesses: Chatting with Google’s former product manager for self-driving cars...
How do you build a viable subscription business? Well, knowing your customers’ needs better than they do themselves is a good start. In this...Read More
We tend to think of great design as something that captures attention. But is it also something that keeps attention … and fosters retention? In this...Read More
As every mobile marketer on the planet knows … iOS 14 will in effect deprecate the IDFA by making it opt-in. The IDFA is likely going the way of the...Read More
We almost never talk about utility apps. That’s odd, because utilities is a top-5 app category on both Google Play and iOS, and there are many...Read More