Retention Masterclass

A podcast with Peggy Anne Salz on customer retention. Subscribe on all major platforms …

The new mobile economy runs on subscriptions. How do you optimize them?

Subscriptions are the new revenue. The new economy runs on subscriptions. News, games, videos … transportation … homes … meals … almost everything is...

Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World

Apps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this...

Why NPS is a narcissistic, culturally biased metric. Plus: how to achieve 95% accuracy in predicting churn

Forecasting leaky buckets is super-helpful whether you’re adding new users to your mobile app or new customers to your SaaS startup. In this...

Mobile user retention: when you hate hate hate paying for the same user again and again and again

Do you hate paying for the same mobile user again, and again, and again? So do most retention-focused mobile developers and marketers. And so...

Building subscription businesses: Chatting with Google’s former product manager for self-driving cars...

How do you build a viable subscription business? Well, knowing your customers’ needs better than they do themselves is a good start. In this...

rovio angry birds retention mobile users

Retention by design: a Rovio art director on creativity, games, and keeping your users

We tend to think of great design as something that captures attention. But is it also something that keeps attention … and fosters retention? In this...

explosion apocalypse iOS 14 mobile measurement

Mobile measurement in the age of privacy with Brian Krebs of MetricWorks

As every mobile marketer on the planet knows … iOS 14 will in effect deprecate the IDFA by making it opt-in. The IDFA is likely going the way of the...