Sony wants to "re-kindle" your love of reading

Wow. This is great – you can’t invent stuff this good.

Sony has had a digital reader product for some time now: Reader Digital Book. Lately Amazon refreshed its Kindle, and is of course getting much more virtual ink.

So here’s a small piece of Sony’s marketing campaign that I stumbled across during a routine Google search:

sony-kindle

Re-kindle your love for reading indeed!