How do you build a modern marketing tech stack for cross-channel and cross-platform marketing? A good start might be emulating some of the best practices of top marketers from Instacart, Match.com, HER, and Riot Games.
But don’t expect it to be easy.
Finding the right solutions is tough.
“The martech landscape has grown over 40% year over year,” Tim Hsu, head of growth for Riot Games, said recently at Singular’s Unify conference. “The 2018 version of the martech landscape came out in April … in 2011 there were 150 solutions.”
“In 2018 there are 6,800 solutions by 6,200 providers in over 48 categories,” he added. “That is really complex.”