Have you ever seen DearAdobe.com?
It’s a site created by a designer who knows and loves Adobe products … and hates their many flaws. Visitors can add new gripes and vote up existing ones – just for fun, check out the top gripes. Most gripes are about Adobe’s installers (horribly awful), prices (sell-your-organs high), world pricing policy (schizophrenic), and bloated software (slow and complex).
Now imagine reading this as an Adobe exec. Do you think:
a. What great client input!
b. Uh oh – bad press!
Your response determines whether social media will be a blessing or a curse to you.
Want weekly updates? Of course you do …