Social media: blessing or curse

Have you ever seen DearAdobe.com?

It’s a site created by a designer who knows and loves Adobe products … and hates their many flaws. Visitors can add new gripes and vote up existing ones – just for fun, check out the top gripes. Most gripes are about Adobe’s installers (horribly awful), prices (sell-your-organs high), world pricing policy (schizophrenic), and bloated software (slow and complex).

Now imagine reading this as an Adobe exec. Do you think:

a. What great client input!
b. Uh oh – bad press!

Your response determines whether social media will be a blessing or a curse to you.

 


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