Snapchat+ vs Twitter Blue vs … Facebook VIP?

Apple TV PLUS. Disney PLUS. Amazon PLUS. There are a lot of “+” products out there now, and today you can add a new one: Snapchat+. Snapchat+ is a paid upgrade to the basic Snapchat product, and I’m not really sure it’s worth it.

From my post at Forbes:

We are now firmly in the era of paid social media, with Twitter Blue in operation for over a year and Snap just launching Snapchat+. How long can Meta hold off on offering a Facebook+ or Facebook VIP experience?

Snapchat Plus doesn’t really offer all that much, actually. It’ll cost $4/month in the U.S., Canada, a handful of European nations, plus Saudi Arabia and the United Arab Emirates. For that, the features are somewhat underwhelming:

Get the full story in my Forbes article …