Smart fitness startup FightCamp raises $90M from Mike Tyson, Floyd ‘Money’ Mayweather, Georges St-Pierre, and more

I tested FightCamp two months ago and interviewed co-founder and former US National Boxing Team member Tommy Duquette. Today the company announced they raised $90 million from Mike Tyson, Floyd ‘Money’ Mayweather, Georges St-Pierre, and venture capital firms New Enterprise Associates (NEA) and Connect Ventures.

Coincidence?

I think not.

Seriously, however, this is massive news: the investors are looking to take what is already a fairly complete and successful technology package and make it an international hit.

(Check out my original post here.)

From my story on Forbes about the fundraise:

“[FightCamp] was a cool way to introduce boxing to my kids and now I can’t keep them off it,” Mike Tyson said in a statement.

The FightCamp system uses smart boxing gloves and a punching bag along with core and aerobic fitness movements to give users a full-body workout, a means to improve their self-defense capability, and possibly even work off some aggression and tension.

Sensors in the gloves track your workout, punches, and intensity.

A new mode in the app, Versus, allows you to compete with others virtually — in a sense “fighting” them while hitting your own punching bag. That’s going to be addictive and fun, making a game out of getting fit, especially with friends. It makes home workouts social, which is important.

And it could add virality to the product.

Get the full story right here at Forbes …

 


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