Mobile marketing is a high-stakes game of cyber warfare, and the fraudsters are winning.
Advertisers will lose as much as $42 billion in 2019 to digital ad fraud, according to Juniper Research. To fight back, Singular has built a team of cyber-security experts with roots in Unit 8200, the elite Israeli intelligence division that has been called “the foremost technical intelligence agency in the world.”
Today Singular is unveiling the team’s latest breakthrough: first-in-industry Android Install Validation that is deterministically identifying fake app installs.