A CGO is a growth catalyst who brings together almost every department in a company to stimulate growth, including product development, customer support, sales, and yes — of course — marketing.
But how do they drive growth? And, how different is a company with a chief growth officer than one without?
Here’s three key differences that our recent survey of 700 companies found. CGO-led organizations are investing much more heavily in:
- marketing technology
- AI and machine learning
- digital ads and … marketing events