In my latest column for Forbes …
The site formerly known as Twitter is not, in fact, growing under new owner Elon Musk, according to web and mobile analytics firm Similarweb. Rather, X is shrinking, with global web traffic down 14% year-over-year in September and global mobile app usage down 17.8% in the U.S. and down 14.8% globally on Android.
One thing is growing massively, however: traffic to Elon Musk’s personal profile and posts.
“On the plus side, traffic to Elon Musk’s profile and posts was up 96% year-over-year in September,” the company said in a blog post.