Pop-unders: thanks but no thanks

If I ever want to kill any readership of Sparkplug 9, I know exactly how to do it. I’ve received written instructions in the mail.

Email, actually. I recently received one from Kim Tompkins, a “junior media buyer” at Red McCombs Media. It’s a proposal any self-respecting blogger would swiftly upchuck at:

Hi there,

I am a Media Buyer with Red McCombs Media. I am contacting you today because we are looking to place some 800×600 small business related pop-unders. I can give these pop-unders to you at a $2.50cpm, targeted to US visitors.

These pop-unders only contain content relating to small business and will not rotate in anything inappropriate, pornographic, etc. Please let me know if you are interested at your earliest convenience! We would love to get you set up as a publisher immediately! If you could just get back to me with how many impressions per day we can expect from your site we can move forward from there. Please let me know if you have any questions!

If you would like to learn more about our company please feel free to visit our website http://www.redmccombsmedia.com. Look forward to hearing back from you and hope we are able to get something started!


Nothing good starts with “hi there.” And no, I have no intention of putting pop-unders on my site. $2.50 per thousand is a very small amount for my integrity.

I’ll stick with Text Links Ads.

1 CommentLeave a comment

  • Hi John

    I was reading at http://www.news.com/2100-1023-270741.html that the going rate to the advertiser is around $5 cpm. Sharing is caring I guess, but that’s a pretty tidy commission Red McCombs is making.

    Glad you said no. They’re not the most annoying type of ad on the net (that prize goes to the ones that expand over the content you’re trying to read… hello Slate), but they’re right up near the top of the list.

    =) Marc