At the time, we would also send designs and screenshots by email – needless to say, things would get lost – hardly anything would get done on time, and the most common reply I would get back is that they missed the particular instruction in the mass of emails I would send.
To compound my trouble, we were collaborating across multiple time zones – UK, US Pacific Time, Indian time and Singapore time. Emails would arrive in the night and it is depressing to wake up to 35 new emails from different people.
Then I got my google wave invite. First of all, I didn't really get it. I was not really sure how this would help me. However, after I had a skype conference and one of my partners complained for 15 minutes about how I would write unimportant emails like
“I need a status update next week”
I decided to try something new. All emails that were NOT time critical would be done with google wave, and all important emails could be written normally. We started off doing that.
Suddenly, communication habits of everyone changed. People started grouping their communication into topics and resurrecting old 'waves' when it was about the same topic. For example, if we were talking about bonuses, and then spoke about something else for two weeks, then came back to bonuses, we would simply resurrect the old wave. Business became structured.