New Reality, New Rules: Where Are We Headed Post-COVID-19?

post covid-19 new rules marketing engagement

This is: the final webinar in the non-webinar New Rules of Marketing Engagement series that Peggy Anne Salz and I have put together for CleverTap. It’s real and it’s spectacular.

Who’s speaking? How about a key Reddit exec … the head of the Mobile Marketing Association … and a global Coca-Cola executive? Sign up here.

post covid-19 new rules marketing engagement

During this time of the Evolving Normal, brands are navigating their businesses and consumer behavior differently… because they must. The rules and methodologies marketers have built for 2020 are gone for one simple reason: they don’t apply to these times of uncertainty.

Join us for CleverTap’s series finale New Reality, New Rules: Where Are We Headed Post-COVID-19? featuring today’s leading business and marketing decision-makers. In this final live video event, we will share key takeaways across our 8-part series from marketing leaders and business-decision makers navigating the Evolving Normal.


  • Greg Stuart, Global CEO, MMA
    Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. Over the past 5+ years, Greg has transformed the association, attracting major CMOs and media/tech company leaders across the industry to lock arms and advance the marketing industry.
  • Lisette Huskamp, Vice President Europe, CleverTap
    Lisette leads CleverTap marketing in Europe. She’s previously had leadership roles at Optimizely, Qlik, HP, and PeopleSoft (acquired by Oracle).
  • Will Cady, Head of Brand Strategy, Reddit
    Will Cady is Head of Brand Strategy at Reddit and oversees a team dedicated to finding homes for brands within Reddit’s ecosystem of vast and varied communities. Prior to this, Will launched, hired, and managed Reddit’s Los Angeles brand partnerships office.
  • Rodolfo Echeverria, Global Head of Creative, The Coca-Cola Company
    Rodolfo is currently the global head of advertising strategy and creative excellence for The Coca-Cola Company. Having worked at Coca-Cola for over 30 years, he has lived in 8 different countries in South America, North America and Europe, spending all his professional life either in marketing roles or general management.

Register for this webinar here.