It’s tempting to start a marketing-in-the-Coronavirus-era post by saying that all of the old rules of performance marketing can be tossed out the window. It’s a different time. We’re in a volatile age. The future is unpredictable.
But that would be a lie.
Yes, we don’t know much about where things are going. And it’s true: uncertainty impacts marketing strategy and tactics.
But we do know that the same habits that made you successful in the past can make you successful today. You just may have to apply them a little differently. You have to be that much more agile. You do need some element of caution, but also a seasoning of risk tolerance. And, you absolutely do need to shake up your cadence.
Or, in other words, you need to monitor marketing ROI maniacally.