Most ridiculous opt-out page ever

This has got to be the most ridiculous opt-out page in the history of permission marketing:

netapp opt-out form

First name, last name, job role, department, industry, company name, address, city, state/province, zip/postal code, country, phone, fax, email, and comments.

Unbelievable. Email address and UNSUBSCRIBE is the max expected.

Better yet is a link in the email that includes your email address and automatically takes you to a page that processes the unsubscription and lets you know.


3 CommentsLeave a comment

  • I actually had one a while back that wanted me to Login to unsubscribe. I don’t ever remembering EVER registering with the site to begin with. That is ridiculous. I can’t have a relationship with a company that won’t respect my privacy.

    The interesting thing is had they done their homework, they would have figured out that this is not benefiting their company in any way. There’s no ROI on pissing people off.

    You’ve already decided to unsubscribe… now they’ve confirmed your suspicions on what a crappy company they are!

  • Actually, PaperMario1989, unsubscribing *does* work, with reputable organizations. I know this by experience, having just gone through a round of trimming my newsletter subscriptions.

    Note that I’m not talking about spam now, I’m talking about newsletters that once upon a time I subscribed to.