So, Universal wants to invent a new model for music sales:
Universal Music Group, the world’s biggest record label, is looking to mobile hardware makers to foot the bill for a free music subscription service for buyers of a certain mobile phone or music player, The Telegraph reported Saturday.
Think. What does a model where you buy a piece of music-playing equipment and then the music itself is free remind you of? Oh yes, radio!Hmm … so they’re trying to reinvent radio here? Nice “new” model here.I wonder what other parts of the radio experince they’ll try to replicate? The lousy music choice? The annoying DJs? Maybe. But there’s another piece of the radio universe that I predict will come along with the “free” music, if this model actually makes it out the door.Advertising.That’s the only way there could possibly be enough revenue in this ridiculous model to support a continual flow of new music. But isn’t the 20 minutes an hour of radio advertising one of the reasons we bought iPods in the first place?No worries. As Dr Phil would say: this dog won’t hunt.PS:Why are the labels so fixated on hardware revenues? They are constantly complaining about the money Apple makes on the iPod … but they never complained before about not getting revenue from radios and stereo equipment. If only they would fixate on being best at what they’re supposed to do: find and promote great music.