So you have a mobile attribution provider. So your attribution provider tells you where your installs come from. So your attribution provider has a fraud prevention solution.
How is this going to help you out-grow your competition?
Your competition is marketing scientifically. Your competition saves six figures monthly thanks to deterministic fraud prevention. Your competition uses custom dimensions to automatically personalize attribution — and all their marketing analytics — directly to their business model and KPIs. Your competition knows which marketing creatives get the highest CTR and the best CVR across all their ad partners simultaneously.
So yes, it’s great to know where your Android and iOS app installs come from. Tracking helps.
But in 2020, mobile marketers are demanding much, much more from their attribution tools.