And … I just released MobileMinute 24. It’s the lastest in my series of short videos on mobile strategy, mobile thinking, and mobile insights.
The full blog post is on TUNE’s blog.
In short: MobileBest is what happens when brands understand that mobile is the default way people experience the digital world. And, that the digital world is increasingly THE world for people.
And that brands need to meet people where they are, whether in apps, mobile web, or other technologies such as voice-first personal agents.