Mobile marketers can boost open rates of their push notifications 85% by including emojis, according to a recent report.
Standard push notifications are only opened 2.44 percent of the time, according the study by Leanplum and App Annie. Push notifications that contain an emoji are opened at much higher rate: 4.51%. That helps mobile app publishers or marketers improve engagement with users and customers, and is a big step on the path to monetization.
Perhaps not shockingly, app marketers are using more emojis.
The study, which reviewed 5,000 push notification campaigns and 2.6 billion individual push messages, found that emoji-using notifications grew 163 percent from 2015 to 2016.
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