Marketing, welcome to 2006

How do you know it’s 2006?

I received an invite to a marketing webcast from the American Marketing Association today.

Halfway through the first paragraph:

Traditional communication methods such as mail, email and a generic “dot com” website experience are simply not working.

Wow. Innovative to traditional in less than a decade.

I think a lot of small, innovative web companies knew this, and have known it for at least a few years, but I didn’t know that the American Marketing Association knows it.

(Of course, they are pushing customer portals as the cutting-edge replacement solution, so maybe they still don’t know it.)


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