Marketing to kids & teens: YouTube

I’ve just started on a marketing project that will be aimed at kids/teens.

I don’t like the word marketing … let’s put it this way: I want to create some really cool stuff that people (young people) will be interested enough about that they’ll want to talk about, share, and, yes, buy. Both online and off. Marketing in the Pinko Marketing sense.

(Sorry for the vagueness of “stuff,” but it’s too early to chat about it yet.)

So, in the interests of understanding teens, I went to YouTube a couple nights ago and spent some time clicking through videos. Found this “hot” one: