Koetsier’s Law of Technophobia

I love tech, and I love gadgets, so don’t get me wrong. However, there’s a law very definitely at work here:

The simplicity of a product is inversely proportional to the number of times the word “simple” is used in its marketing.

Yes, I am trying to figure out a HD digital custom non-bank-breaking satellite TV package and oh, how I hate big companies with big solutions and big plans for product segmentation and big $$$ signs in their eyes.

(Just a hint of the disgust I feel at Bell ExpressVu may be imagined by understanding that in Bell’s “Family 2” channel pack, MTV and BPMtv – along with a few other UNfamily channels – are sandwiched in with perhaps one or two legitimately “family” channels.)

[tags] simplicity, usability, john koetsier [/tags]