iOS 14 was pretty crazy for mobile marketers. Or, to be specific, iOS 14.5, which had a ton of privacy-oriented changes and a whole new mobile app marketing attribution engine for marketers to implement.
iOS 15 isn’t like that. But … Apple does have a few tricks up its sleeve here too. I recently hosted a webinar on exactly this topic with four experts:
- Aykut Karaalioglu, CEO & Co-Founder, MobileAction
- Warren Woodward, Co-Founder & Chief Growth Officer, Upptic
- Yevgeny Peres, VP Growth, ironSource
- Gadi Eliashiv, CEO & Co-Founder, Singular
As per usual, we had way more questions in the webinar than we had time for, and so I needed to answer them afterwards …
From my post at Singular’s blog:
The life of a mobile marketer is hard. iOS 14.5 just dropped, with massive changes, and now iOS 15 is here with more. On the other hand, constant change is kind of what we’re used to in tech, and it ensures that most of us still have jobs that haven’t been automated out of existence.
Plus, it keeps things fresh.
We brought four experts together for our recent iOS 15: The endless evolution of app marketing webinar, and they were really good. But we had so many questions we just couldn’t answer during the webinar. So … here you go.