iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)

We are down to the short strokes now: Apple’s iOS 14.5 will roar in next week or soon after, changing mobile marketing on iPhone and iPad forever. But is the mobile advertising ecosystem ready? Is there SKAdNetwork-ready ad supply from mobile publishers? And how will MMPs, mobile web customer journeys, and deep links work?

In short: there are still a lot of questions.

I spent some time with Jonathan Chen, who leads Singular’s attribution product and manages integration with top partners, to answer these questions on the Growth Masterminds podcast.

Get the full details in my post on the Singular website …

 


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