Apple IDFA fallout continues: Vungle buys GameRefinery as mobile ad networks go platform

Mobile ad network Vungle announced today that it has bought GameRefinery, a mobile gaming analytics firm. This continues a trend to mobile advertising and marketing player mergers and acquisition, some of which is driven by Apple’s recent privacy changes on iOS.

Terms of the deal were not announced, but San Francisco-based Vungle is a significant top-10 player in mobile advertising and mobile games monetization.

GameRefinery, based in Helsinki, helps mobile game publishers retain and monetize players in over 160,000 games on iOS and Android.

More details in my post at Forbes …

 


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